For Microsoft Partners

Azure DevOps, Dynamics and Azure Monitor, connected to everything else

Your clients run Microsoft. Their partners, suppliers and other business units do not. ZigiOps bridges the gap with no code, and you keep up to 40%.

ZigiOps runs inside more than 60 Fortune 500 organisations, including four of the world's largest IT services firms, and is used by managed service providers to deliver integrations across their client base.

Managed service providers delivering client integrations with ZigiOps.
60+
Fortune 500 organisations
4 of 4
largest global IT services firms
MSPs
delivering across client bases
The problem

The Microsoft estate is rarely the whole estate

Azure DevOps is where engineering lives, but not where tickets arrive.

The service desk runs ServiceNow, Jira Service Management or Freshservice, and work items and tickets drift apart.

Dynamics 365 holds the customer, not the incident.

Account teams cannot see whether the escalation they promised is actually moving.

Azure Monitor sees the infrastructure, not the process.

Alerts fire into a channel nobody triages, instead of into the system where work is tracked.

Logic Apps and Power Automate can do it — until they cannot.

They handle the simple flows. Two-way sync with comment threading, attachments, field-level conflict handling and CMDB relationships turns into a maintenance project owned by whoever built it.

What you can sell

What you can deliver with ZigiOps

Configured from a UI, live in hours, supported by any certified engineer on your team.

See all 50+ connectors
Use cases

Four partner use cases with clear revenue attached

1
Mixed-tooling engineering organisations

Internal teams on Azure DevOps, acquired or outsourced teams on Jira. Synced backlogs without forcing a migration.

Revenue potential Subscription grows with every team added
2
Service desk to engineering handover

Tickets arriving in ServiceNow or JSM become Azure DevOps work items with full context, and status flows back to the requester automatically.

3
Customer escalation visibility in Dynamics

Support escalations raised from Dynamics 365 into the ITSM tool, with resolution status returned to the account team.

Revenue potential Sold to commercial stakeholders, not just IT
4
Azure Monitor to incident management

Alerts become enriched incidents in the client's ITSM tool with automatic closure.

Revenue potential Easy to demonstrate in a single session
Differentiation

Why this beats Logic Apps and Power Automate for this class of work

Two-way by design. Two-way sync with field-level conflict handling, comment threading and attachment transfer is the hard part, and it is what ZigiOps is built for rather than assembled to do.

No connector to maintain. Pre-built enterprise connectors are maintained by us. Your team configures, it does not code.

Browse connectors →

Non-Microsoft systems are first-class. ServiceNow, BMC, Dynatrace, Splunk, Salesforce and 50+ others are native endpoints, not custom HTTP actions you build and own.

Deployable where the client requires. Cloud, on-premise and hybrid, stateless, ISO 27001, with regional hosting available.

See the security architecture →

Frequently asked questions

Which Microsoft products are supported?
Azure DevOps including Azure Repos and Boards, Dynamics 365, and Azure Monitor.
Does this replace Logic Apps or Power Automate?
For simple one-way flows those tools are fine. ZigiOps is for two-way enterprise sync where field mapping, conflict handling, attachments and comment threading matter — the cases that become long-term maintenance liabilities when built by hand.
Do we need to be a Microsoft Solutions Partner?
No. The program is open to Microsoft-focused consultancies, resellers and MSPs at any level.
Can we sell this alongside a Dynamics or Azure practice?
Yes, and it is the most common pattern — integration attaches naturally to an implementation the client is already funding.
Does it support Azure DevOps Server as well as Services?
Yes, including hybrid arrangements.
What margin do we earn?
From 20% as a Registered Reseller, up to 40% at Strategic level.
What you get

Six things that come with the partnership

Margins from 15% to 40%

Recurring margin on subscription revenue, not a one-time referral fee. Margin rises with tier and run-rate.

Free internal license

A full ZigiOps license for your own use — run demos, build proofs of concept, connect your own systems to your clients'.

Certification and training

Two half-day sessions plus a practical exercise gets your engineers certified. Full documentation and connector library included.

Leads routed to you

Inbound enquiries in your region or ecosystem go to certified partners rather than into our own pipeline.

Co-marketing

Joint case study, joint webinar, co-authored content, and a listing in the ZigiWave partner directory.

Deal protection

Register an opportunity and it is protected for 90 days. Your pipeline stays yours.

Four ways to partner

Margin rises with the tier you take on.

Tier
You do
You earn
Margin
Referral
Make the introduction. We handle contract, invoice and delivery.
15% commission, year one
Registered Reseller
Invoice your client, run the demo, triage first questions.
From 20%
Certified Reseller
Deliver the implementation, own first-line support and the renewal.
From 30%
Strategic Partner
Generate your own pipeline, co-market with us, own the account.
Up to 40%
Full tier requirements, margin uplift triggers and terms are shared on the partner call.

Add integration to your portfolio without adding headcount

Book a 30-minute partner call. We'll look at your client base, identify the integrations they're most likely to need, and show you the margin on them.

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