Organizations are increasingly seeking tools that allow them to streamline operations, enhance collaboration, and drive innovation. Integrating Jira Product Discovery and ServiceNow can achieve precisely that, providing a powerful link between ideation and IT service management. Let’s explore these tools individually, understand the value of integrating them, and see how ZigiOps facilitates seamless connectivity between the two platforms.

What is Jira Product Discovery?

Jira Product Discovery is Atlassian's solution for product managers to collect, organize, and prioritize ideas and insights throughout the product development process. It focuses on enabling product teams to make data-driven decisions by managing ideas, feedback, and goals in one place. With Jira Product Discovery, teams can better understand which product features and ideas have the highest value, helping to deliver meaningful improvements that resonate with users.

Key Features of Jira Product Discovery:

• Idea Management: Centralized hub for capturing, tracking, and prioritizing ideas.

• Collaborative Roadmaps: Easy collaboration between product, design, and engineering teams.

• Custom Prioritization: Tailored prioritization models to align ideas with business goals.

• Integration with Jira Software: Smooth transition of ideas into development pipelines once validated.

Benefits:

• Empowers product teams to make informed decisions.

• Enhances collaboration between cross-functional teams.

• Ensures the best ideas are prioritized and acted on.

• Provides a clear line of sight from concept to execution.

What is ServiceNow?

ServiceNow is a leading IT Service Management (ITSM) platform that helps organizations streamline workflows and automate routine IT tasks. It provides a single platform for handling incidents, managing services, and fulfilling requests across IT and other business departments. ServiceNow not only improves operational efficiency but also plays a crucial role in improving employee and customer experiences.

Key Features of ServiceNow:

1. Incident, Problem, and Change Management: Centralized systems for managing the lifecycle of IT incidents and changes.

2. Self-Service Portal: Users can request services and support, with real-time tracking.

3. Automation and Workflows: Automated processes reduce manual workloads and accelerate service delivery.

4. AI-Powered Insights: Predictive analytics and machine learning capabilities to improve decision-making.

Benefits:

• Increases operational efficiency through automation.

• Reduces downtime and improves service quality.

• Enhances user satisfaction with self-service capabilities.

• Provides real-time visibility into IT performance and processes.

Why Integrate Jira Product Discovery with ServiceNow?

While Jira Product Discovery excels at capturing and prioritizing ideas for product development, ServiceNow provides an efficient system for managing IT workflows. Integrating these platforms allows organizations to bridge the gap between product ideation and IT service execution. It ensures that the most impactful ideas not only get prioritized but are also seamlessly executed and tracked through ITSM systems.

Challenges the Integration Aims to Resolve:

• Without integration, product teams may struggle to communicate their ideas effectively with IT teams, resulting in misaligned priorities.

• Teams often rely on manual processes to transfer ideas from Jira Product Discovery to ServiceNow, leading to delays and errors.

• IT departments often lack visibility into the roadmap of product ideas, making it difficult to align IT efforts with future business goals.

By integrating Jira Product Discovery with ServiceNow, organizations create a more cohesive workflow where product ideas can be directly linked to service requests, incidents, or changes in ServiceNow. This alignment helps streamline the product delivery lifecycle and improves both speed and accuracy in implementation.

Why Choosing the Right Integration Tool Matters

Choosing the right integration tool is critical to the success of any Jira Product Discovery-ServiceNow integration. A poorly implemented integration can create more friction than it resolves, leading to issues like data silos, sync errors, and disrupted workflows. The right tool needs to offer flexibility, scalability, and a no-code/low-code solution to allow both technical and non-technical users to implement and maintain the integration seamlessly.

The complexity of integrating these platforms, especially given their distinct use cases, makes it necessary to use a specialized tool. Factors like data mapping, bidirectional sync, customization options, and monitoring should be considered to ensure a smooth integration experience.

Why ZigiOps for Jira Product Discovery ServiceNow Integration?

ZigiOps stands out as an advanced integration platform designed to simplify the connection between Jira Product Discovery and ServiceNow, without needing deep technical knowledge. It offers powerful, yet user-friendly features, ensuring seamless data flow between the two platforms.

Key Features of ZigiOps:

The ZigiOps integration platform provides a no-code setup, enabling users to easily configure integrations without requiring coding expertise, making it accessible for all. ZigiOps supports bidirectional sync, which automatically synchronizes data between Jira Product Discovery and ServiceNow in both directions, ensuring updates in one system are instantly reflected in the other. With customizable data mapping, organizations can adjust field mapping to meet their specific needs, guaranteeing that only relevant data is synchronized. Real-time data transfer further enhances the integration by minimizing delays and ensuring data accuracy. Additionally, ZigiOps includes built-in monitoring tools, allowing users to quickly identify and resolve any issues within the integration.

Benefits of Using ZigiOps:

ZigiOps enhances collaboration by connecting product teams with IT, fostering a more cooperative environment where ideas can seamlessly transition into implementation. By automating data transfers between systems, ZigiOps saves time and reduces delays by eliminating manual processes. Real-time, automated syncing further reduces the risk of human error that can occur with manual data entry or transfers. Additionally, ZigiOps offers scalability, making it suitable for projects of any size, from small initiatives to large-scale enterprise deployments.

Jira Product Discovery ServiceNow integrations Challenges ZigiOps resolves

By leveraging ZigiOps, organizations can overcome several challenges typically faced during integration:

• Data Discrepancies: With real-time bidirectional syncing, ZigiOps ensures data remains consistent between both platforms.

• Customization Needs: Different organizations have different needs for how they want data to flow. ZigiOps offers flexible field mappings to cater to unique business requirements.

• Integration Maintenance: With its user-friendly interface and monitoring tools, ZigiOps reduces the ongoing maintenance effort required for the integration, ensuring minimal downtime and quick issue resolution.

Common Jira Product Discovery to ServiceNow integration use case scenario:

When the product team gathers and prioritizes ideas for a feature, they often need details from related ServiceNow incidents. Without an integration, transferring this data between systems can be challenging, leading to common pitfalls like delayed communication, manual data entry errors, and missed updates. Helpdesk teams may have to repeatedly send details via email or chat or manually input information into Jira Product Discovery, a process that’s both time-consuming and prone to errors. These challenges can lead to incomplete data, miscommunication, and inefficiencies.

With ZigiOps in place, these issues are resolved. The integration automates data transfer between ServiceNow and Jira Product Discovery, allowing helpdesk teams to simply set a specific status or add a comment to instantly share relevant information. Irrelevant data can be filtered out, ensuring that only necessary information reaches the product team in real time. ZigiOps also enables bi-directional updates, keeping helpdesk teams informed on progress so they can easily update customers on their requests. This streamlined process eliminates manual errors, accelerates communication, and ensures accurate data transfer between the teams.  

Let’s get a closer look at how ZigiOps makes it easy and fast to integrate Jira Product Discovery with ServiceNow.

ZigiOps for Jira Product Discovery to ServiceNow integration

ZigiOps installation

Integrating ServiceNow and Jira Product Discovery with ZigiOps is a simple and efficient process. ZigiOps offers seamless setup for both iPaaS and on-premises environments, allowing you to get started in just a few minutes with a few clicks—no coding required.

The platform’s user-friendly interface makes configuration accessible to all, featuring a secure and straightforward login process using only a username and password, ensuring data protection without complicated authentication steps.

For more detailed guidance on setup, configuration, and best practices, visit the documentation section, where you’ll find step-by-step instructions and troubleshooting tips to help you maximize your integration’s potential.

ZigiOps Dashboard

Upon logging into ZigiOps, users are greeted by the main Dashboard, the central hub for overseeing and managing all integration activities. This Dashboard provides an at-a-glance view of essential integration metrics, including the number of active integrations, current licenses, and real-time system statuses.

ZigiOps Dashboard details

It also offers valuable insights, such as record counts, platform health, and performance statistics, equipping users with a comprehensive understanding of their integration landscape. With these tools, users can efficiently monitor, troubleshoot, and optimize integrations to maintain peak performance across connected systems.

Connecting ZigiOps to the systems

Before initiating the ServiceNow Jira Product Discovery integration we must first connect the ZigiOps no-code integration platform to each of the systems we’re going to use in our integration. This will enable the tool to collect some metadata that will be used during the integration process, later on.  

Connecting to ServiceNow

Since our integration centers around logging ServiceNow incidents as Jira Product Discovery ideals, we must first connect ZigiOps to ServiceNow. It happens quite fast:

1. Log into your ZigiOps instance.

2. Navigate to Connected Systems → Add New System → ServiceNow and configure the following parameters:

1. Server URL → Input the URL of your instance. For example, https://example.service-now.com.

2. Username → Input the username of the ServiceNow user.

3. Password → Input the password for the above ServiceNow user.

4. Proxy Settings → Enables the usage of a proxy server if needed.

3. Examine the settings and if they are correct, click the Save button to save the system.

For more additional details, do not hesitate to investigate our ServiceNow documentation page.

Connecting to Jira Product Discovery

1. Log into your ZigiOps instance.

2. Navigate to Connected Systems > Add New System > Jira and configure the following parameters:

1. Server URL → Input the URL of your instance. For example, https://jira.example.com.

2. Username → Input your username.

3. Password → Input the above user's password (or the API Token).

4. Proxy Settings → Enables the usage of a proxy server if needed.

3. Examine the settings and if they are correct, click the Save button to save the connected system.

You can find more specific information in our Documentation section.

ZigiOps integration Templates library

An out-of-the-box integration platform like ZigiOps offers a lot of benefits to its users. One of the greatest among them is its ever-expanding library with pre-defined templates. The existence of the library saves valuable time and effort to each ZigiOps user, eliminating the need of building such and the frustration that comes with it.  

Each of ZigOps templates can be customized to specifically fit any integration scenario. What’s more – users can import their own integration templates – if the occasion calls for it.

Jira Product Discovery to ServiceNow integration configuration

Designed in a way that allows even non-technical users easily to make their system integrations, ZigiOps’ integration configuration steps are pretty straightforward.

Picking up the systems we’re going to integrate and the entities we aim to transfer between them is crucial. Since our ServiceNow to Jira Product Discovery integration scenario revolves around logging ServiceNow incidents and logging them as ideas in Jira Product Discovery, it’s logical that we’ll define our System 1 (the source of data) to be ServiceNow and our system 2 (the destination of the data) to be Jira Product Discovery. We can pick our correlation data to fit the integration use case purposes quite easily. This is visible in the correlation fields – just below the systems and entities section.  

The Systems settings display the Source instance (ServiceNow), the entity type (we’re going to send from ServiceNow data to Jira Product Discovery), the trigger (polling) ZigiOps will apply, as well as the time interval at which ZigiOps will querry data from ServiceNow and even the type of data that will be extrapolated.  

NB! As shown in the picture above, ZigiOps users can exercise their full control over the integration features (seen in System settings, filters and actions).

For each integration, ZigiOps offers three (initial actions levels; they can be changed at any time if the use case requires additional customization).

Here we have Create Idea (Jira Product Discovery), Update Idea (Jira Product Discovery) and Update Incident (ServiceNow).  

The Filters are easy to work with – letting users to easily configure them in seconds.

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We can add or remove fields, pick the desired values before moving forward with the Jira Product Discovery ServiceNow integration process.

To wrap it up

Integrating Jira Product Discovery with ServiceNow is a game-changer for organizations striving to enhance efficiency, collaboration, and alignment between product and IT teams. By bridging the gap between idea management and IT service workflows, this integration streamlines operations, minimizes manual effort, and ensures that valuable product ideas are seamlessly transformed into actionable deliverables.

While the integration can address critical challenges such as miscommunication, data silos, and delayed execution, choosing the right tool to facilitate this connection is paramount. ZigiOps stands out as an ideal solution, offering a no-code platform that simplifies setup, automates data syncing, and provides advanced customization and monitoring features. With ZigiOps, teams can overcome common integration challenges, reduce manual errors, and ensure real-time data flow between Jira Product Discovery and ServiceNow.

Whether it’s automating data transfers, enabling bi-directional updates, or providing precise field mapping for tailored workflows, ZigiOps empowers teams to work smarter and stay synchronized. By adopting ZigiOps, organizations can focus on innovation and execution, confident in a seamless, reliable integration that supports their goals and drives success.

If you need to integrate ServiceNow and Jira Product Discovery, or any other systems, feel free to book a demo with our tech experts. Or simply try ZigiOps free trial.